Results with screenshotsfrom Meta Ads Manager

Hi, I'm Soufiane Meta Ads & Paid Social Specialist

Available for remote roles · based in Algeria

Worked with 6 brands across Algeria

Soufiane Hamida

I run paid social campaigns that bring measurable actions: phone calls, messages and landing-page visits. Every ad result here comes with its Ads Manager screenshot.

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Key results

511phone calls€12 in total · €0.023 per callShine School · Meta Ads 3,538landing-page views$31.98 in 4 days · $0.009 per viewKM Telecom · Meta Ads 3.2×lower cost per conversationgiveaway script vs phone ad: €0.073 vs €0.24E-planet · Meta Ads

Brands I ran campaigns for

  • E-planet
  • Shine School
  • Algeria Flex
  • GMS International
  • Doc pizza
  • KM Telecom

/ Case studies

Three campaigns, start to finish

The objective, what I did, the result with its screenshot, and what the numbers don't show.

Shine School · language school · Meta call ads · May 2025

511 phone calls for €12 from two call ads

511calls placed

Spend
€12.00
Cost per call
€0.0235
Teacher hiring ad
210 calls · €0.0238
Summer camp ad
301 calls · €0.0233
Objective
Get phone calls for two goals: hiring teachers and filling a summer camp.
My role
As a freelancer, I set up and ran both ads: boosted posts with a call button, on lifetime budgets of €5 and €7.
Approach
One ad per goal, both optimized for calls placed, so each goal had its own cost per call. Both ads ended on May 31, 2025.
What I learned
A call button on a post brought calls at about 2 euro cents each, for hiring and for the camp alike.
Limits
“Calls placed” counts taps on the call button. I have no data on answered calls, hires or camp sign-ups.

KM Telecom · phones and mobile top-up · Meta traffic ad · May 29 – Jun 2, 2026

3,538 landing-page views for $31.98 in four days

3,538landing-page views

Spend
$31.98
Cost per view
$0.0090
Views
302,305
Viewers (reach)
182,963
Objective
Send people to a ZTE phone offer page on a small daily budget.
My role
I directed the landing page and Claude (AI) wrote the code: prices and colours from KM's poster, and an order form that sends each order to WhatsApp. Then I set up the ad: $8 a day for 4 days on Facebook, Instagram and Messenger.
Approach
The ad was optimized for landing-page views rather than link clicks, so it counts only visits where the page loaded.
Reported by the client
According to KM Telecom, the ads I ran for them from May to August 2026 brought about 20 new customers. That is their own count, not an Ads Manager figure, so I can't tie it to this campaign alone.
What I learned
Orders went to WhatsApp, so Meta couldn't count them. Next time I would add a Meta Pixel lead event to the form, so cost per order can be measured, not just cost per visit.
Limits
Landing-page views are visits, not sales. I don't have order data for this campaign.

E-planet Educational Services · English school in Djelfa · my employer · Meta message ads

A giveaway script started conversations at a third of the cost

€0.073per conversation with the giveaway ad, vs €0.24 with the phone ad

Giveaway ad
49 conversations · €3.58
Phone campaign ad
21 conversations · €4.96
Difference
3.2× lower cost per conversation
Result counted
Messaging conversations started
Objective
Start Messenger and Instagram conversations with people interested in the school's courses.
My role
I wrote the video scripts and ran the ads, as the school's marketing specialist and later its branch manager.
Approach
Two message ads with different scripts, a giveaway and a phone campaign, both optimized for messaging conversations started, so their cost per conversation can be compared.
What I learned
In this pair, the giveaway hook started conversations at about a third of the cost. A participation hook is worth testing before a straight offer.
Limits
Not a controlled A/B test: the ads ran separately and the numbers are small (49 and 21). Conversations are not enrolments.

/ Each result with its screenshot

More campaign results

Tap a phone to spin it. Drag it to tilt it.

KM Telecom

Top-up app network: resellers, hiring, car rental, June–August 2026

MessagesRecruitmentTelecom

Algeria Flex

Mobile top-up and game credit store, July 2026. The ads linked to WhatsApp.

Traffic to WhatsAppGaming

GMS International

Phone and appliance distributor, hiring, January 2026

RecruitmentMessages

Doc pizza

Pizza restaurant, Djelfa

MessagesRestaurant

/ Skills and approach

Here's how I work

01

Write

I write the video script and the ad copy, and build the landing page with AI when the ad needs one.

02

Launch

I pick the objective that fits the goal: calls, messages or landing-page views, on a small daily budget.

03

Measure

I compare cost per result between ads. In one pair, a giveaway script started conversations at a third of the phone ad's cost.

Paid social

  • Meta Ads Manager: Facebook, Instagram, Messenger
  • Call, message and traffic campaigns
  • Recruitment ads
  • Comparing ads by cost per result
  • Reporting: cost per result, reach, views

Content

  • Arabic ad copy
  • Video ad scripts
  • Reels: writing and acting
  • Posters and social posts (Canva, Illustrator)

Web and operations

  • Landing pages built with AI (Claude)
  • Branch operations: schedules, staff, registrations
  • Customer service
  • Master's in service marketing

/ Background

Experience

  1. Co-founder, Riwaq Office & Digital Services

    Co-founded an office and digital services shop in Djelfa, launched in September 2026, and directed its website in three languages.

  2. Branch manager, E-planet Educational Services

    Ran the branch day to day: schedules, student groups, staff, registrations and payments. Kept running its ads.

  3. Freelance Meta Ads specialist

    Campaigns for KM Telecom, Shine School, Algeria Flex, GMS International and Doc pizza.

  4. Digital marketing and social media specialist, E-planet

    Content, Reels, contests and Meta Ads for the Instagram and Facebook accounts.

  5. Administrative coordinator, Your Bridge School

    Registrations, records and day-to-day communication with students.

  6. Signals and electronic warfare officer, national service

    Algerian People's National Army.

Education

  • Master's in service marketing, 2016 – 2018
  • Bachelor's in marketing, 2013 – 2016
  • Ziane Achour University, Djelfa

Courses & certificates

  • Create a Google Ads Search Campaign
    Coursera Project Network, online course · 06/2021
  • Get Started with Figma
    Coursera Project Network, guided project · 01/2024
  • Introduction to LinkedIn Marketing
    Simplilearn SkillUp · 08/2024

Languages

  • Arabic, native
  • English, upper intermediate (B2)
  • French, elementary (A2)
  • Levels are self-assessed.

/ Web project

Built with AI, live online

Office and digital services shop · Djelfa · October 2026

Riwaq website

A website in Arabic, French and English with real price lists, a printing cost calculator and one-tap WhatsApp contact. I set the direction and reviewed every version; Claude wrote the code.

WebsiteAI-assisted codingArabic RTL
Read the case study Visit the live site

/ Beyond ads

Content I make

Organic content, not paid: a sketch series I co-wrote and acted in, a personal TikTok test, events I organized, and design work for E-planet.

A robbery at E-planet

Comedy sketch series on Instagram Reels

ScriptActingReels

My TikTok test

Personal video, May 2026, organic

LearningOrganic
Cinema Day at E-planet: a cartoon projected on the wall, roses on the tableA student watching the projection with headphones, seen from behind

Cinema Day

"Learning English should be an experience, not just a lesson."

I organized and supervised the activity, and wrote the post.

EventCopywriting
A painting of a London telephone box on an easelPainting Day table with roses and cookies

Painting Day

"Creativity in every brushstroke!"

I organized and supervised the activity, and wrote the post.

EventKids

/ A quick game

Guess what one result cost

One landing-page view for Algeria Flex (campaign A)

 

One Messenger conversation for Doc pizza

 

One Instagram profile visit from E-planet's contest ad

 

/ Riwaq

Work with me through Riwaq

In September 2026 I co-founded Riwaq, a small office and digital services agency in Djelfa. It offers the work shown on this page.

Meta Ads management

Campaign setup, targeting, budget control and reporting.

Call, message and hiring ads

Campaigns that make the phone ring or fill your inbox, including job ads.

Video ad scripts

Scripts for openings, giveaways and offers, written to be tested.

Websites and landing pages

Simple, fast pages built with AI tools, like this one.

See the Riwaq website case study

/ Contact

Let's talkabout a role or a campaign

For a remote role or a campaign for your business, message me on WhatsApp or email me. I reply in Arabic or English.

Emailmr.soufianhamida@gmail.com
Phone+213 779 20 46 90
LinkedIn Download CV